Conducted extensive field research and stakeholder interviews in Karakulam Trivandrum to understand user behavior, visitor expectations, and the homestay’s brand story. Collaborated closely with the branding team to interpret VARAMM’s visual and verbal identity. Developed the complete information architecture and content hierarchy, followed by detailed wireframes and high-fidelity prototypes to refine layout, navigation, and storytelling flow. Designed UI components and visual elements. Built and deployed the live website using Framer, incorporating responsive layouts, smooth transitions, and CMS integrations. Conducted professional photography and videography for the website’s visual content, and designed supporting brand assets including brochures, flyers, and other promotional materials, ensuring consistency across all touchpoints.